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Why businesses choose BrightLocal over WhiteSpark
Simple, dynamic plans, built for your needs
Budget friendly citation building services
Real human support, when you need it
“Within months, their expertise drove measurable increases in the facility’s local rankings and resulted in a valuable boost to its organic website traffic.”
Anthem Self Storage needed help with filling a new site. BrightLocal’s Local SEO Services performed targeted Google Business Profile (GBP) improvements and aligned their GBP with their website. Combined with other ongoing optimization it saw them reach 83% occupancy rates in just 7 months.
83%
capacity usage from 70%
169%
increase in clicks
29%
improvement in map pack visibility
Smart insights that help you take action
More than just citations and reporting
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Find out exactly what you need to do to improve your visibility
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Build citations, track your visibility, and take action
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One platform for all your needs
Real people, real support, no extra cost
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Our support is available in multiple time zones
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Our global team lets you speak to a real person for support 20 hours a day, 5 days a week
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In-depth knowledge and a specialized Academy to help you succeed
How we stack up:
BrightLocal vs WhiteSpark
Local rank tracking
Local rank tracking
Citation building
A one-size-fits-all approach to packages.
Citation building
A one-size-fits-all approach to packages.
Listings management
Listings management
Review management
Review management white-labeled from another provider.
Review management
Review management white-labeled from another provider.
Local SEO Services
Or fully managed local SEO campaigns at affordable pricing.
Local SEO Services
Or fully managed local SEO campaigns at affordable pricing.
All-in-one platform
All-in-one platform
Everything you need in one simple solution
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Three simple pricing plans
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Do everything you need with one subscription
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Track, monitor, and grow in one platform
Advanced citation building at lower prices
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Get a list of your existing citations in one place
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Find and fix errors in existing listings
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Uncover new citation opportunities
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Whitespark charge $4-5 per citation. BrightLocal is just $2-3 per citation.
Custom-built technology you can trust
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All our tools are designed and built in-house
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We take feedback on board to actively improve the user experience
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See what we’re building on our AI Roadmap
A true all-in-one solution for local SEO
Track your presence
Audit your location’s optimization and keep on top of your visibility.
Custom-built tools for auditing and reporting
Over 16 years of local search and location data
Manage your SEO
Monitor reviews, build citations, track listings, find leads, and get insights on what to do next.
Flexible solutions for small businesses
White-labeling available for agencies
Grow your business
Take action right in the platform or work with our fully-managed local SEO services to get found.
Know exactly what you need to do
Tailored recommendations for your business
Additional features and tools
Two local rank tracking solutions
Local Rank Tracker and Local Search Grid cover every aspect of local rankings.
Review management
Monitor, respond and generate reviews in one platform.
Build the citations you need
Our in-house team of citation builders help you build, fix, and claim the citations your business needs.
White-label solutions
We make it simple for agencies to white-label their reporting.
Talk to your data
With our MCP Server and API, you can talk to your data and use it how you want.
Automatic review responses
89% of customers expect businesses to respond to reviews. We make that simple.
Manage your listings
Keep on top of all your listings in one tool. Make updates in one centralised place, then push them out.
Agency lead generation tools
Find new leads to help you win more business.
Seamlessly integrate with your existing tools.
Or have the power to build your own.
Integrate with the tools you use every day
BrightLocal offers integrations with a number of tools, to help make your work easier. From Agency Analyics to our MCP Server, there’s something for everyone. Connects with Google Analytics 4 (GA4), Zapier, and AgencyAnalytics.
We’ve helped countless businesses get found online
Luca Tagliaferro
Senior SEO Consultant
Frequently asked questions
This service equates to about $4 per citation, whilst BrightLocal is just $3.20 per citation (or as low as $2 with bulk credits).
– One-time cost
– Submits to aggregators and direct
– Accounts on directories which the client owns/can access
– You can select the quantity of submissions and sites used
– More expensive than BrightLocal for manual submissions (33-66% more)
– More expensive than BrightLocal for Data Aggregator submissions (114% more)
– No option to choose Aggregators individually
– No integration with social media platforms
